WeightWatchers.com/New York, NYThe Company
Weight Watchers International, Inc., is a public company listed on the NYSE and is a leading global branded consumer company with operations in the USA, Canada, the UK, Continental Europe, Australia, New Zealand, Hong Kong and China. With 2009 net revenues of approximately $1.4 billion, we have a broad revenue base spanning meetings, the at work and at home services business, licensing, publishing and our very successful internet business – Weight Watchers Online.
Weight Watchers Online is built on the proven approach to weight loss developed by the experts at Weight Watchers— it's practical, liveable and sustainable and we are proud that our active subscriber base recently passed the 1 million milestone, with a growth in internet revenues of 20.6% for second quarter 2010.
We offer competitive compensation and a variety of great benefits to attract and retain the best people. Our benefits include generous health care coverage, 401(k) with company match, Profit Sharing, Paid Time Off, paid parental leave, employee referral bonus program, tuition reimbursement, wellness allowance, free access to resources to locate a wide range of services including child care, legal services, pet care and many more features to support our employees.
Our organizational values are part of everyday life in our organisation, as we know that they are vital in maintaining Weight Watchers' position as a uccessful business and a great place to work. We bring these values into our recruitment process, and actively search for individuals who can demonstrate these values in the way they work - Member Success, Positive Energy, Innovation, Talent, Collaboration, Candour, Integrity, Accountability.
The Role
The Director of Product Management will play a leadership role in the management and development of the WW.com product. At Weight Watchers, the online web presence is defined as a paid subscription site as well as an un-paid visitor site that focuses on acquisition. In this role, the Director will drive the enhancement and innovation of the visitor/marketing site functionality.
The Director will approach projects with a flexible, innovative approach, and a strong emphasis on data based recommendations and solutions. Candidates should be able to define strategic frameworks that clearly articulate consumer needs and changing industry trends, while assisting with effective decision making. He/she will be able to drive projects from an initial brainstorm through to their final execution on the site. In addition, the candidate must have a strong desire and ability to lead in a dynamic environment and base their success on developing strong collaborative relationships.
The ideal candidate will have a passion for our product, the mission of Weight Watchers, and the digital marketplace.
This position will report to the Vice President, Product Strategy and Development
Key Responsibilities
• Spearhead the development and management of key areas of the WeightWatchers web offering. This role will focus mainly on the visitor site consumer experience with a focus on increasing movement through consideration funnel (pre-consideration / consideration / purchase). Example projects include: Sign-up funnel re-designs, behavioral targeting within the visitor site suite of pages, implementation of global marketing campaigns
• Develop, implement and manage innovative ideas on the Visitor Site to drive greater relevance, engagement, and ultimately conversion
• Drive projects to completion including ensuring that they meet product and company objectives. Responsibilities within a project include: Analyzing and identifying consumer needs, spearhead requirements documents, business / market justifications, develop key performance indicators to measure success, act as a stakeholder and subject matter expertise, review work generated by internal teams in support of projects, play a key role in the QA process, communicate all project aspects across stakeholder departments
• Prioritize projects based on business impact and improving subscriber weight loss success. Focus on data-driven decisions that improve retention and relevance of the product among existing consumers and prospects
• Lead the development of presentations for a range of audiences, including senior executives, with attention to detail and the ability to highlight the project objectives, consumer impact, prioritization process, and technical requirements
• Actively work with Marketing and Product Analytics teams to develop testing strategy on the visitor site
• Oversee creative refresh queue prioritization with a focus on balancing initiatives by business need, impact, and a mix of visitor and subscriber site
• Prioritize projects based on business impact and improving subscriber weight loss success. Focus on data-driven decisions that improve retention and relevance of the product among existing consumers and prospects
• Stay abreast of industry best practices and emerging trends with a focus on keeping WeightWatchers at the forefront
• Mange 1-2 direct reports and indirectly manage and collaborate with large cross-functional teams (e.g., Marketing, Creative, Content)
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