On-Line Marketing Manager

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On-Line Marketing Manager for NYC based life sciences company.

The On-Line Marketing Manager will manage the company’s SEO, SEM and Social Media marketing efforts to drive the company’s customer acquisition growth and increase the conversion of our digital campaigns. The goal of the On-Line Marketing Manager is to optimize the customer experience, grow market share, increase brand recognition, generate sales leads, and enhance customer retention.

Responsibilities:

Top-to-bottom management of SEO, SEM, Social Media, PPC, email, newsletter, affiliate and blogging campaigns.

Hands-on optimization; improve site structure, page construction, internal linking, content, keyword lists, SEO copywriting and other relevant tactics.

Work directly with the CEO to plan and oversee implementation of all SEO, SEM and SM related initiatives. Monitor competition and overall market trends related to online initiatives.

Define, monitor, and analyze SEO, SEM and SM key performance indicators (KPI's) to continually improve on campaigns. Utilization of third party metrics to develop comprehensive analysis of market trends, user profiles, qualitative research, usability results, sales data, customer trends and convertibility rates with an eye to improving our online marketing program.

Liaison with developers to manage website evolution

Qualified candidates will possess:

Minimum of 2-3 years of On-Line Marketing/SEO experience.

Proven track record of successful On-Line Marketing/SEO strategy and implementation.

Experience with keyword research, density analysis, reporting and link building tools (e.g., SEOMoz, KeywordDiscovery, etc.)

Understanding of web server, analytics, and search engine technologies.

Stong computer skills. An understanding of basic web development technologies such as HTML, JavaScript and CSS a plus.

This is a Full Time Position.

We are a small, early stage company in the exciting life sciences space. We provide an excellent opportunity for personal and professional growth ideally suited for an entrepreneurial oriented individual.