Site Optimization Lead / Deluxe / Colorado Springs, CO

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Deluxe/Colorado Springs, COReq ID# 5716BR
Title Site Optimization Lead
Department eCommerce
Company Name CDI
Location of Position Colorado Springs, CO
Joppa, MD
State Colorado
Maryland
Full Time/Part Time Full Time
Shift Type Traditional
Job Description

CDI is currently seeking a Site Optimization Lead. This position can be located in either Joppa, MD or Colorado Springs.

This position will work on the eBusiness strategy and execution to drive improved conversion rates and on-line revenue as well as achieving on-line customer acquistion numbers. Also act as principal guide for growth, profitability, and innovation on our sites. The person in this role will achieve results by driving strategic marketing initiatives via online advertising, on and off-site content managment, customer interaction, promotions and performance reporting, identify, evaluate and prioritize site improvements working with Web Analytics, Customer Experience and Product/Service Managers

Establish and maintain the roadmap for each web property to ensure revenue objectives are met and share vision with one direct report.

Meet on-line revenue objectives. Maximizes value of marketing expense dollars, programs, and tests to determine profitable promotional direction by evaluating pre and post analyses, life time value model criteria, and other required analyses and working with other departments and vendors to ensure successful in-house execution.

Liaise with IT to ensure implementation of roadmap.

Manage the overall online brand identity for various Deluxe Direct to Consumer eBusiness properties.

Liaise with Integrated Program Managers to develop and execute a wide range of online marketing initiatives, including site content optimization, positive impact to customer lifetime value and conversion improvement initiatives.

Support the demand generation e-commerce initiatives including lead capture programs, e-mail marketing, affiliate, SEO/SEM campaign development, online advertising and premotions., maximizing the online customer experience and converting within revenue targets.

Provide creative and strategic input as part of a dynamic team of eBusiness professionals.

Provide a central point of contact for all eBusiness and eMarketing initiatives to internal and external stakeholders.

Develop, distribute and execute best practices for all eBusiness properties.

Provide the Executive Team and other appropriate stakeholders with monthly reporting summaries

Investigate, recommend and implement new enhancements that can increase revenue, brand awareness and improve overall customer experience by analyzing the resultes of ongoning efforts

Identify new eBusiness trends and opportunities

Manage third party vendors as necessary

Work with Web Analytics and Customer Experience teams to maximize revenue and conversions of every visitor.

Required Bachelors degree or equivalent in Marketing, Advertising, Business or related field.

5-7 years of experience in Marketing with emphasis in
e-marketing.

1-2 years People Management Experience desired.

Occassional travel

Please check out this role and join our Facebook Careers Page http://www.facebook.com/deluxecareers to get updates, ask questions, and better understand our culture or visit us at jobs.deluxe.com.

EOE

Pre-Employment Screening Drug screen and background check required. EOE/M/F/D/V.

Nearest Major Market: Colorado Springs
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