Web Analytics Manager (Santa Monica)

in

Job Title

Ecommerce Web Analytics Manager

Company

TOMS Shoes

Location

Santa Monica, CA

Description

Candidate will be integral to the development and maintenance of all TOMS website metrics including; support for internal cross departmental users, analysis to support company initiatives while identifying new online opportunities.

Responsibilities

- Perform web data analysis using various analytics tools and sources such as website traffic, emails, paid advertising, etc. (prior experience in Omniture and Google Analytics a plus).

- Prepare data collection, analysis and tracking of online behavior, technology and consumer demographic trends.

- Perform competitive and industry research and analysis (e.g., finding reports, case studies, conducting web site reviews)

- Mine quantitative research and customer data to tie to actionable business marketing decisions and influence online marketing initiatives.

- Work creatively and strategically with business stakeholders to manage relationship with vendors to ensure SLAs are met.

- Create dashboards and recurring reports to support the company's activities as necessary.

- Identify potential optimization opportunities with the websites through analysis of available web analytics data.

Requirements

- BA or BS degree

- 5-7 years experience in a web analytics-related role

- Exceptional analytical, quantitative, research, presentation, and interpersonal skills as well as business judgment

- Strong problem solver, able to innovate and able to adapt to new technologies and industry trends

- Deep interest in and understanding of online advertising, digital media consumption patterns and branding measurement, experience with online media planning/buying, social media, mobile marketing, and search engine marketing preferred

- Strong understanding of online media, web measurement and understanding of competitive dynamics of industries/companies

- Excellent written and verbal communications skills

- Proficient in Enterprise level analytics software

- Ability to multi-task, collaborate and work quickly in fast paced environment

- Ability to meet deadlines and efficiently manage several website reporting profiles.

- Proficiency with Microsoft Word and Excel (MS Access is a plus)